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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning

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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

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Additional Contributors: Levinson, Jeannie
Levinson, Amy

Imprint: Boston - Houghton Mifflin Company

Edition: 4th rev ed

ISBN: 9780618785919, 0618785914

Language: English

Contents: Introduction
The guerrilla approach
What is guerrilla marketing today?
The need for guerrilla marketing
The sixteen monumental secrets of guerrilla marketing
Developing a guerrilla marketing plan
Developing truly creative marketing
Selecting the most lethal marketing methods
Secrets of saving marketing money
Research : the starting point of a guerrilla marketing campaign
Mini-media marketing
Truths about mini-media marketing
Maxi-media marketing
Maxi-media marketing, guerrilla style
New media marketing
E-media marketing
Info-media marketing
Human media marketing
Non-media marketing
The nature of the guerrilla
Guerrilla company attributes
Guerrilla company attitudes
Guerrilla marketing psychology
The 200 weapons of guerrilla marketing
Acknowledgements
Informational arsenal for guerrillas
Index

Notes: Includes bibliographical references (p. [343]-356) and index

Statement of responsibility: Jay Conrad Levinson with Jeannie Levinson and Amy Levinson

Characteristics: xii, 368 p. ;,23 cm

Author (Original Script): Levinson, Jay Conrad

Other author misc: [Levinson, Jeannie, Levinson, Amy]

Call number: 658.8 L5789G 2007

Library Identifier 2420268

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