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Guerrilla Marketing

Easy and Inexpensive Strategies for Making Big Profits From your Small Business
Levinson, Jay Conrad (eBook - 2007 )
Average Rating: 3.5 stars out of 5.
Guerrilla Marketing
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From the Publisher: When Guerrilla marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf.
Authors: Levinson, Jay Conrad
Title: Guerrilla marketing
easy and inexpensive strategies for making big profits from your small business
[electronic resource]
Publisher: Boston, MA : Houghton Mifflin, 2007
Edition: 4th ed., Completely updated and expanded ed
Characteristics: 1 online resource (xii, 368 p.)
Content Type: text
Media Type: computer
Carrier Type: online resource
Restrictions on Access: Requires an SPL library card
Summary: From the Publisher: When Guerrilla marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf.
ISBN: 0547347669
9780547347660
Branch Call Number: EBOOK 658.8 L5789G 2007
Statement of Responsibility: Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
Bibliography: Includes bibliographical references (p. [343]-356) and index
Reproduction: Electronic reproduction. Boston, MA : Houghton Mifflin, 2007. Requires Kindle or Adobe Digital Editions (file size: 1000 KB)
Subject Headings: Advertising Small business Management Marketing
Genre/Form: Electronic books
Topical Term: Advertising
Small business
Marketing
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