E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business--from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.
Gerber, Michael E.
The E-myth revisited
why most small businesses don't work and what to do about it
New York, N.Y. :, HarperBusiness,, c1995
xvi, 268 p. ;,21 cm
"What every successful entrepreneur knows"--Cover
Part I. The E-myth and American small business. The entrepreneurial myth
The entrepreneur, the manager, and the technician
Infancy: the technician's phase
Adolescence: getting some help
Beyond the comfort zone
Maturity and the entrepreneurial perspective.
Part II. The turn-key revolution: a new view of business. The turn-key revolution
The franchise prototype
Working on your business, not in it.
Part III. Building a small business that works! The business development process
Your business development program
Your primary aim
Your strategic objective
Your organizational strategy
Your management strategy
Your people strategy
Your marketing strategy
Your systems strategy
A letter to Sarah
Branch Call Number:
658.022 G3134E 1995