Understanding Global Cultures
Metaphorical Journeys Through 17 CountriesBook - 1994
With a unique perspective on global multiculturalism and diversity, this book introduces a new method, the cultural metaphor, for understanding easily and quickly the cultural mindset of a nation and comparing it to other nations. Martin J Gannon identifies a key aspect of a nation′s culture that most exemplifies the essence of that country. The characteristics of that metaphor become the basis for describing and understanding the cultural mindset of a society, the manner in which its members think, feel and behave, simply because they are members of that culture. 17 nations are examined in this manner.
Understanding Global Cultures is challenging, provocative, and essential reading for scholars, students and international business and policy professionals who must come to grips with today′s global environment.
Publisher: Thousand Oaks : Sage Publications, 
Copyright Date: ©1994
Branch Call Number: 306 GANNON 1994
Characteristics: xv, 375 pages ; 23 cm