The Media Equation

The Media Equation

How People Treat Computers, Television, and New Media Like Real People and Places

Book - 1996
Rate this:
According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.
Publisher: Stanford, Calif. : Center for the Study of Language and Information ; Cambridge [England] ; New York : Cambridge University Press, [1996]
Copyright Date: ©1996
ISBN: 9781575860527
Branch Call Number: 302.23 REEVES 1996
Characteristics: xiv, 305 pages ; 25 cm
Additional Contributors: Nass, Clifford Ivar


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at SPL

To Top