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The Life and Death of An American Corporation

Book - 1996
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A chronicle of the life and death of an American automobile company where management's concept of tradition played a fundamental role in modeling corporate culture, rhetoric, and strategy. This book explores managerial choice, corporate tradition, and the importance of ideas in shaping institutions in 20th-century America.
Publisher: Bloomington : Indiana University Press, [1996]
Copyright Date: ©1996
ISBN: 9780253330659
0253330653
Branch Call Number: 338.76292 CRITCHL 1996
Characteristics: x, 273 pages : illustrations ; 24 cm

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