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Book, 1996
Current format, Book, 1996, , Available .
Book, 1996
Current format, Book, 1996, , Available . Offered in 0 more formats
A chronicle of the life and death of an American automobile company where management's concept of tradition played a fundamental role in modeling corporate culture, rhetoric, and strategy. This book explores managerial choice, corporate tradition, and the importance of ideas in shaping institutions in 20th-century America.
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