Designing Direct Mail That SellsBook - 1999
Blum shares 22 years worth of secrets for creating a winning direct mail package that gets recipients to tear open the envelope to understand the message inside, and respond right away.
Publisher: Cincinnati, Ohio : North Light Books, 
Edition: First edition
Copyright Date: ©1999
Branch Call Number: 659.133 BLUM 1999
Characteristics: 144 pages : illustrations (some color) ; 29 cm