Retro Ride

Retro Ride

Advertising Art of the American Automobile

Book - 2002
Rate this:
A century ago the motorcar was a cantankerous, frail device that was difficult for all but a few visionaries to perceive as practical. By 1920, that picture had changed dramatically, and the automobile was well on its way to becoming the dominant transportation device in this country. However, the evolution of practical automobiles is only part of the story. In order to take advantage of mass production there had to be mass markets, and that meant advertising.

"Retro Ride" traces the evolution of the automobile and the simultaneous marketing messages that helped it flower across five decades -- the Roaring Twenties through the Go-Go Sixties. Beautifully illustrated with original advertisements, "Retro Ride" celebrates not only the beauty and diversity of the American automobile but also the heyday of American print advertising. It's a ride well worth the taking.

Publisher: Portland, Or. : Collectors Press, 2002
Edition: First American edition
ISBN: 9781888054620
Branch Call Number: 659.19629 Sw243R 2002
Characteristics: 175 pages : chiefly color illustrations ; 34 cm


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at SPL

To Top