The Super Bowl of Advertising
How the Commercials Won the GameBook - 2004
The Super Bowl is not just the crowning glory of football, it is the ultimate arena for advertising. It is the place for advertisers to be seen and to showcase their best work to the audience of some 800 million viewers around the world, which includes advertising, marketing and branding professionals. the Bud Bowl and Whassup? to Mean Joe Greene and Michael Jordan, the commercials have tickled the nation's funny bone and tugged at its heartstrings. The commercial spectacle has grown in magnitude along with the game itself to become an integral part of the annual event. and the embarrassing flops, and telling the behind-the-scenes stories of ads that are significant. Some broke new ground, inaugurated a major campaign, defined a new movement, set a milestone or reflected life at the time in a unique way. The Super Bowl of Advertising will jog memories and be a reminder of how, for some people, the commercials are the best part of the game.
Publisher: Princeton, NJ : Bloomberg Press, 2004
Edition: First edition
Branch Call Number: 659.14309 Su761K 2004
Characteristics: xvii, 215 pages : illustrations (some color) ; 25 cm