Fun Is Good

Fun Is Good

How to Create Joy & Passion in your Workplace & Career

Book - 2005
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Maverick marketing whiz Mike Veeck presents his simple, no-fail formula for business success: make work fun and you'll create a culture where the best people will want to work and customers will want to spend their money.

Mike Veeck runs six minor-league baseball teams, and for each of them he's drafted a business plan that begins with three simple words: "Fun is good." The fun-is-good philosophy not only has worked to make an evening at one of his ballparks--full of laughs, zany promotions, and free giveaways--enjoyable for everyone; it has transformed a half-dozen money-losing or start-up teams into a thriving $25 million business.

In this book Veeck, son of legendary baseball owner Bill Veeck, shows why an injection of fun, creativity, and passion is so essential to business success. We learn:
o Why customer service, the lifeblood of any business, suffers when employees aren't having fun at work
o How just a few people with the fun-is-good attitude can transform an entire workplace
o What companies should look for when hiring people and how employees can forge a fun-is-good career path.

Throughout, the book is peppered with vignettes, where we hear firsthand from people who have benefited professionally and personally from the fun-is-good philosophy and how they have applied it specifically to their own industries and careers.

Publisher: [Emmaus, Pa.] : Rodale, c2005
ISBN: 9781594861529
1594861528
Branch Call Number: 658.314 V517F 2005
Characteristics: xxvii, 240 p. : ill. ; 22 cm
Additional Contributors: Williams, Pete 1969-

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