The Trader Joe's Adventure

The Trader Joe's Adventure

Turning A Unique Approach to Business Into A Retail and Cultural Phenomenon

Book - 2005
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Publisher: Chicago, IL : Dearborn Trade Pub., [2005]
Copyright Date: ♭2005
ISBN: 9781419500138
Branch Call Number: 381.45641 T6754L 2005
Characteristics: xi, 214 pages ; 24 cm

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CBetheuil Nov 24, 2011

A lot of useful info on the brand and the store but the book could have been shorter ---

Never went to Trader Joe's - can't stand the line. However I have more respect to the store now and will try it! A lot of very insightful information about the brand, the stores and how they work. However you have the impression you read again and again the same thing. i could not figure out the organization of the book.


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