The Trader Joe's Adventure

The Trader Joe's Adventure

Turning A Unique Approach to Business Into A Retail and Cultural Phenomenon

Book - 2005
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Trader Joe's has turned the ultracompetitive world of U.S. grocery retailing on its ear. And it has had fun doing it. Since 1958, this independent-thinking company has grown from a small chain of convenience stores in the U.S. to a 2 billion USD niche player by offering high-end products at fair prices, ringing up sales with private labels, nurturing a loyal workforce, and creating an atmosphere that makes shopping fun. This is the first in-depth look into this chain. Drawing from interviews with industry executives, analysts, customers, and more, Lewis analyses the methods, mindset, and formula for this unconventional and daring success.
Publisher: Chicago, IL : Dearborn Trade Pub., [2005]
Copyright Date: ©2005
ISBN: 9781419500138
Branch Call Number: 381.45641 T6754L 2005
Characteristics: xi, 214 pages ; 24 cm

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CBetheuil Nov 24, 2011

A lot of useful info on the brand and the store but the book could have been shorter ---

Never went to Trader Joe's - can't stand the line. However I have more respect to the store now and will try it! A lot of very insightful information about the brand, the stores and how they work. However you have the impression you read again and again the same thing. i could not figure out the organization of the book.


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