The Marketing Gurus
Lessons From the Best Marketing Books of All TimesBook - 2006
Insightful summaries from 17 classic marketing books. Since 1978 Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. It has won acclaim and popularity for its services to business. For the first time ever, Soundview is bringing together summaries of 17 essential marketing classics in a single volume. Includes information from: The Tipping Point, Purple Cow, The Anatomy of Buzz, Positioning, Crossing the Chasm, The Popcorn Report, Kotler on Marketing and Relationship Marketing.
Publisher: New York : Portfolio, 2006
Branch Call Number: 658.8 M961M 2006
Characteristics: xii, 290 pages : illustrations ; 24 cm