We Are Smarter Than Me

We Are Smarter Than Me

How to Unleash the Power of Crowds in your Business

Book - 2008
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Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me , you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., [2008]
Copyright Date: ©2008
ISBN: 9780132244794
Branch Call Number: 658.044 L6157W 2008
Characteristics: xv, 156 pages : illustrations ; 24 cm
Additional Contributors: Spector, Jon 1956-

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Mar 15, 2016

Poor. The book’s first five chapters offer largely historical information about crowd-sourcing companies - who started them, why, and what they did; propaganda in my opinion. The last three chapters provide some management information, presumably for those that want to start a crowd-sourcing company. There is virtually nothing about picking an existing company to fund your own venture or how to judge risk when funding for someone else’s venture. The book was likely self-published; the text is awkward and therefore hard to comfortably read.


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