101 Design Methods

101 Design Methods

A Structured Approach for Driving Innovation in your Organization

eBook - 2012
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The first step-by-step guidebook for successful innovation planning

Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Publisher: Hoboken, N.J. : Wiley, [2012]
Copyright Date: ©2012
ISBN: 9781118333068
1118333063
Branch Call Number: EBOOK OVERDRIVE
Characteristics: 1 online resource

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