Author, Publisher, Entrepreneur

Book - 2013
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"In 2011 the publisher of Guy Kawasaki's New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, 'There must be a better way.' With Shawn Welch, a tech wizard, Guy wrote APE to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles--author, publisher and entrepreneur--the potential benefits are greater than with traditional publishing."--Cover
Publisher: [United States] : Nononina Press, [2013]
Copyright Date: ©2013
ISBN: 9780988523104
Branch Call Number: 808.02 K1796A 2013
Characteristics: xx, 377 pages : illustrations ; 22 cm
Additional Contributors: Welch, Shawn


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