Marketing in the Participation Age

Marketing in the Participation Age

A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage

eBook - 2013
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Discover, Empower, Connect! Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things?and watch their participation yield greater revenues for your business. ""Marketing is constantly.
Publisher: New York : Wiley, 2013
ISBN: 9781118431962
1118431960
9781118431955
1118431952
Branch Call Number: EBOOK 658 M5845 2013
Characteristics: 1 online resource (226 pages)

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