The Rise of the New East

The Rise of the New East

Business Strategies for Success in A World of Increasing Complexity

Book - 2014
Rate this:
"Taking the reader on a tour of the fast-changing East, The Rise of the New East provides simple business strategies for dealing with the world's growing complexity. From China to India to Dubai, powerfully disruptive forces have resulted from the East's resurgence, and the clash of these forces has had unexpected economic, political, and social outcomes. Influential author Ben Simpfendorfer leads the next generation of commentary on emerging markets to take it beyond simple straight-line outcomes, arguing that the business world should respond to the East's rise by embracing complexity and planning for the unexpected. In a rare combination of high-level economic and political analysis and street-level experience--from China's vast factories, to Indonesia's Muslim consumers, to India's Bollywood films--the emerging world is presented in an accessible and engaging way, and the result is essential guidance for financial investors, senior managers, and business owners. Simpfendorfer relates his experience of working for some of the world's largest multinationals, transacting deals between countries such as China and Pakistan, and assisting mid-sized foreign companies in deciding how to enter the East, in order to provide readers with commercially relevant and tested solutions"--Provided by publisher.
Publisher: New York : Palgrave Macmillan, c2014
Edition: First edition
ISBN: 9781137370051
113737005X
Branch Call Number: 330.95 Si575R 2014
Characteristics: 229 pages : map ; 25 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at SPL

  Loading...
[]
[]
To Top