The Business Romantic

The Business Romantic

Give Everything, Quantify Nothing, and Create Something Greater Than Yourself

eBook - 2015
Average Rating:
Rate this:
How can work be delightful--perhaps even magical? The Business Romantic offers a radically different view of the successful enterprise and inspires you to find more meaning in business. It's an indispensable part of our lives, from the long hours we work to the products and services we buy--and yet business seems divorced from the full expression of our humanity. For many of us, something is missing, something both essential and immeasurable that lets us see the world with fresh eyes every day: romance. In this smart, playful, and provocative book, Tim Leberecht, one of today's most original business thinkers, argues that we underestimate the importance of romance in our lives and proposes that we can find it in products, experiences, and organizations that connect us with something greater than ourselves. In the face of eroding trust in capitalism, pervasive technology, and the desire to quantify our behaviors, The Business Romantic reveals the power of business to transcend mere rationality and self-interest and move toward deep, passionate exchanges that honor our most complete selves. From corporate strategy to the workplace, from product innovation to branding, customer relationships, and sales, Leberecht presents ten "Rules of Enchantment" that illustrate the value of choosing intimacy over transparency, mystery over clarity, devotion over data, vulnerability over control, delight over satisfaction, and love over liking. A data analyst who is enamored with the intrinsic beauty of spreadsheets; the "voice" of Twitter; an Argentinian couple who reinvent shoelaces in a quest to reimagine the obvious; a performer who helps innovators through fake corporate seminars; rebels-in-residence who challenge their company's conventions; a pop-up magazine that exists for just one night; a legacy brand built on absence; a secret society that catalyzes organizational change--these are some of the fascinating characters and groups you will meet in this witty and rousing ramble through the world of Business Romanticism. Whether you are a consumer or producer, employee or entrepreneur, The Business Romantic urges you to start the most sublime of revolutions: Expect more. Give more of yourself. Fall back in love with business and with your life.
Publisher: New York : HarperCollins, 2015
ISBN: 9780062302526
Branch Call Number: EBOOK OVERDRIVE
Characteristics: 1 online resource
Additional Contributors: OverDrive, Inc

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at SPL

  Loading...
[]
[]
To Top