Creative Library Marketing and Publicity

Creative Library Marketing and Publicity

Best Practices

Book - 2015
Rate this:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types--small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: -Using constituents' voices in outreach efforts -Building a social media presence -Crafting step-by-step marketing plans -Planning and implementing branding campaigns -Creating buzz with promotional videos -Using e-mail marketing in outreach -Marketing a new library space -Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Publisher: Lanham, Maryland : Rowman & Littlefield, [2015]
Copyright Date: ♭2015
ISBN: 9781442254213
1442254211
9781442254206
1442254203
Branch Call Number: 021.7 C8606 2015
Characteristics: xi, 190 pages : illustrations ; 24 cm
Additional Contributors: Wood, M. Sandra
Lackie, Robert J. 1966-

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at SPL

  Loading...
[]
[]
To Top