UX Strategy

UX Strategy

How to Devise Innovative Digital Products That People Want

Book - 2015
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"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want"--Back cover.
Publisher: Sebastopol, CA : O'Reilly, c2015
Edition: First edition
ISBN: 9781449372866
Branch Call Number: 005.437 L5796U 2015
Characteristics: xii, 298 pages : color illustrations ; 23 cm


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