Platform Revolution

Platform Revolution

How Networked Markets Are Transforming the Economy--and How to Make Them Work for You

Book - 2016
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Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
Publisher: New York : W. W. Norton & Company, [2016]
Edition: First edition
ISBN: 9780393249132
0393249131
Branch Call Number: 658.872 P225P 2016
Characteristics: xiii, 336 pages : illustrations ; 25 cm

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jnyame Apr 29, 2017

Buy this as reference book.

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StarGladiator
Feb 22, 2016

The author, a Dartmouth prof, is way out of his depth, IMHO! He is mixing apples and oranges: AirBnB and Amazon and Uber are about stealthy consolidation, with AirBnB about unregulated hotel services in unlawfully areas [not zoned for it] while Uber is about unregulated taxi services, also unlawful. Amazon is about the ultimate in retail monopoly. None of this bodes well. . .

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