Market Research in A WeekBook - 2016
The ability to research the market for a product or service is crucial for anyone who wants to advance their career. Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers.
Publisher: London : John Murray Learning, 2016
Branch Call Number: 658.834 B2839M 2016
Characteristics: 124 pages : illustrations ; 20 cm