Ultimate Guide to Local Business MarketingBook - 2016
The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner's marketing blueprint. Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews to social outreach, effective content development, and PR, this guide goes beyond local SEO how to, presenting readers with the tools to build an entire local online marketing campaign. --Publisher.
Publisher: [Irvine, California] : Entrepreneur Press, 
Copyright Date: ©2016
Branch Call Number: 658.872 M3576U 2016
Characteristics: xii, 220 pages : illustrations ; 26 cm
Alternative Title: Entrepreneur Magazine's ultimate guide to local business marketing