Let My People Go Surfing

Let My People Go Surfing

The Education of A Reluctant Businessman

Book - 2016
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"From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life - a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. As Naomi Klein writes in the new foreword to Let My People Go Surfing, oThis is the story of an attempt to do more than change a single corporation - it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.o"
Publisher: New York, NY : Penguin Books, [2016]
Edition: Completely revised and updated
ISBN: 9780143109679
0143109677
Branch Call Number: 658.4083 C4579C 2016
Characteristics: xiii, 258 pages : color illustrations ; 24 cm

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TechLibrarian Mar 04, 2017

I don't surf and would not have picked this book for myself, but it happened to be in a little cabin I'd rented, so I picked it up and thumbed through. It turns out it's not so much about surfing as it is about environmental stewardship/activism, business and leadership. It's choc full of wisdom, my favorite bit being about simplicity: "Good design is as little design as possible." Chouinard also makes the point that living life to the fullest means blurring the lines between business and pleasure, pursuing excellence in all endeavors. The new edition includes a forward by Naomi Klein. I would recommend it to anyone who is interested in the outdoors/climbing/surfing or business or the environment.

s
sdsheridan
Apr 15, 2014

I would like to meet the founder of the company, Pantagonia, based on this book. It started me really thinking and researching Green living and sustainability.

It also confirmed that there are businesses and owners who care about their customers and the environment!

r
russtm
May 28, 2012

Refreshing read by a well-traveled gentleman. Inspiring.

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WVMLlibrarianTara Nov 26, 2014

“How you climb a mountain is more important than reaching the top.”

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