Let My People Go Surfing

Let My People Go Surfing

The Education of A Reluctant Businessman

Book - 2016
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As a child, Yvon Chouinard moved to Southern California with little English and less money. Today his company, Patagonia, earns more than $600 million a year and is a beacon and benchmark for sustainable capitalism. This is the amazing story of a young man who found escape by scaling the world's highest peaks, of an innovator who used his father's blacksmith tools to fashion equipment that changed climbing forever, and of the entrepreneur who brought doing good and having a blast into the heart of a business.
Publisher: New York, NY : Penguin Books, [2016]
Edition: Completely revised and updated
ISBN: 9780143109679
0143109677
Branch Call Number: 658.4083 C4579C 2016
Characteristics: xiii, 258 pages : color illustrations ; 24 cm

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TechLibrarian Mar 04, 2017

I don't surf and would not have picked this book for myself, but it happened to be in a little cabin I'd rented, so I picked it up and thumbed through. It turns out it's not so much about surfing as it is about environmental stewardship/activism, business and leadership. It's choc full of wisdom, my favorite bit being about simplicity: "Good design is as little design as possible." Chouinard also makes the point that living life to the fullest means blurring the lines between business and pleasure, pursuing excellence in all endeavors. The new edition includes a forward by Naomi Klein. I would recommend it to anyone who is interested in the outdoors/climbing/surfing or business or the environment.

s
sdsheridan
Apr 15, 2014

I would like to meet the founder of the company, Pantagonia, based on this book. It started me really thinking and researching Green living and sustainability.

It also confirmed that there are businesses and owners who care about their customers and the environment!

r
russtm
May 28, 2012

Refreshing read by a well-traveled gentleman. Inspiring.

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WVMLlibrarianTara Nov 26, 2014

“How you climb a mountain is more important than reaching the top.”

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