Apex Hides the Hurt

Apex Hides the Hurt

A Novel

Book - 2007
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Overview: The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
Publisher: New York, New York : Anchor Books, 2007
Edition: First Anchor books edition
Copyright Date: ♭2006
ISBN: 9781400031269
1400031265
Branch Call Number: FIC WHITEHE 2007
Characteristics: 211 pages ; 21 cm

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PearlyBaker
Aug 23, 2016

My hilarious, fabulous, five year old daughter often volunteers me for hard tasks because, "You are a doctor and work at a hospital." While in reality I am a social worker, I do have an online Doctorate of Divinity that I bought for 19.95 and make my friends and family call me Dr. Benson. This masterpiece by Colson W. is no less ridiculous about a nomenclature consultant. Like Tom Robbins or Kurt Vonnegut any tale by Colson has depth way beyond the surface material and challenges my beliefs on life, race, history and the ultimate search for meaning. When I am centered I can see purpose and God in everything I do. When I am not I can just as easily spiral into a nihilistic, fatalistic depression that would make the Dalai Lama weep.

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