Apex Hides the Hurt
A NovelBook - 2007
Overview: The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
Publisher: New York, New York : Anchor Books, 2007
Edition: First Anchor books edition
Copyright Date: ♭2006
Branch Call Number: FIC WHITEHE 2007
Characteristics: 211 pages ; 21 cm