Building Brand and Reputation

Building Brand and Reputation

Streaming Video - 2015
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Maria Deveson-Crabbe, CEO of Marie Stopes International Australia, a family planning organization, discusses the difference between brand and reputation, and how to secure a strong reputation with stakeholders and create a brand that consumers trust.
Publisher: [Place of publication not identified] : Seven Dimensions Films of Australia, [2015]
Copyright Date: ♭2015
Branch Call Number: EVIDEO ACCESSVID
Characteristics: video file,rda
1 online resource (1 video file (15 min., 2 sec.)) : sound, color

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