Zucked

Zucked

Waking up to the Facebook Catastrophe

Book - 2019
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"If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face"--Provided by publisher.
Publisher: New York : Penguin Press, 2019
ISBN: 9780525561354
0525561358
Branch Call Number: 302.30285 F1182M 2019
Characteristics: 336 pages ; 24 cm
Alternative Title: Zucked

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j
jquick99
Apr 13, 2019

I think this would have been more interesting if it was summarized as a magazine article. I got tired at the overuse of “Zuck”, and am I the only one tired of Bono?

d
dirtbag
Apr 13, 2019

I don't think that there is anything in this that hasn't been covered in the news except what a great guy that he thinks that he is for having been involved. Also his interviews are more interesting than his book.

r
rdtansey
Mar 31, 2019

I was disappointed. The first half of the book is interesting but the entire second half of the book reads more like a resume for the author being the only one that understands and knows how to fix these privacy issues. If you followed the data breaches and congressional hearings last year there is little new here. OK, we get it - Mark Zuckerberg is a self absorbed very wealthy 33 year old kid that neither understands nor cares about the potential damage to democracy the platform he created has caused and will continue to cause, Sheryl Sandberg is just as culpable, and Google, Amazon and Twitter are also aiding bad actors but no one realizes it because they've all been overshadowed by Facebook's transgressions...

The "filter bubbles" have existed long before Facebook became ubiquitous. A significant segment of the country only tunes to FOX news everyday (or MSNBC) and is fed a continuous stream of biased reporting that only reinforces whatever position management has asserted in order to maximize profits. Before cable TV there were publications that did the same. Isn't this what advertising is all about (think Mad Men)? The issue is not that these one sided information/misinformation vehicles exist, but rather that people are too ignorant to take time to understand opposing viewpoints.

The author does make many valid points having to do with the pitfalls of technology, particularly the rise of mobile communications and its negative anti-social influence on young children. Facebook has made it significantly easier for bad actors and rogue nations to influence democratic institutions, but again if people would just come out of their cocoons and realize much of the information on-line is total fabrication the effect would be minimized. The answer is education. Maybe we need to start teaching children how to identify social media misinformation in grammar school.

s
StarGladiator
Feb 12, 2019

Although I despise this phrase from the description: // . . . how conspiracy theories proliferate online . . .\\ I heard the author in an interview and it sounds like it might be interesting - - the investor/author mentioned how Zuckerberg [a Jewish-American who employs Jewish-Americans] hired an outfit called The Definers to create anti-Jewish conspiracies against George Soros. This reminds me of how one continuously hears previously attributed crimes to so-called // white supremacists \\ which have already been established to have been perpetrated by an African-American reporter fired from The Intercept, and a foreign national, a demented Israeli-Jewish teenager, both of whom called in the vast majority of bomb threats to various Jewish organizations across America awhile back [that Israeli teen called a number of them in the Northwest, included several to the Mercer Island Jewish Community Center here in Seattle].
Although no fan of Soros, for the same reason I am no fan of the Koch brothers, I do find this to be a most despicable action. Makes one wonder if Jeff Bezos was Assanged, given the recent news on the brother of his female friend being the source?!

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