A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J. Crew, and what the company's fate means for the shifting landscape of the retail industry. Through extensive interviews with more than 100 J. Crew insiders and top industry experts, Bullock crafts an impossible-to-put-down, neon-glitter-sprinkled tale that traces the trajectory of American style, invites us into the inner sanctum of fashion's most bold-faced names, and weaves together the threads of style, finance, and culture like no other brand's story in our lifetime.
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